Social purchases turned into Conversations @

We turn purchases into conversations

It was really interesting to read about today in the magazine THE ECONOMIST.

Its amazing to know, as to what extent socialising networks can be influential these days. Swieply sounds like an amazing idea, which, I’m sure won’t take much time to grow beyond the imagination.

Our heartiest Congratulations for Swipely Team efforts in cultivating this amazing concept.

Well, while searching for the actual SWIPELY website, I noticed certain flaws which could hamper away a large number of visitors. I’m sure my suggestion will certainly add value to their business line. There could be potential process Risk which needs to be evaluated on a timely basis for optimal concept output.

Please feel free to comment with your inputs to improve this concept further :-

Screenshot- webpage


e-promotion by ICICI Bank against Phishing mails !!

Kindly make a note of Phishing mails that can hack into your precious bank / Monetary accounts & fetch-out free money.


I myself had received such mailers from IDBI Bank asking for personal banking details. On the follow-up with Bank’s Top  officials over mail, it was found that the respective hacking bug was blocked & de-activated.

Here are a few Forensic Triggers mention in the web-poster of ICICI Bank, which is pretty much enlightening.

  • The email ID domain might appear to be Bank name / familiar company / friend’s ID.
  • On moving  the cursor onto the sender’s address, it would reveal mis-matching characters in the URL.
  • The padlock (Security protection) icon would be missing.
  • Generally, mailer will mention the urgent step-by-step action required in order to avoid shut-down of account.
  • It will ask for secret information like user ID, passwords, PINs, CVV number, Credit/Debit Card number, vbyv passcode details, etc.

    Money going e-line

    Phishing Mail

  Dear Customer, You must have heard of ‘Phishing’ ! It is a trap laid by fraudsters through e-mail. If you reply to the e-mail, you might be ‘phished’ of your confidential banking/credit-card details and end up losing your hard-earned money.

The way to protect yourself against phishing is to identify a phishing e-mail. If you suspect an e-mail to be a phishing attempt, forward it to, and delete from your mailbox. Do not respond to such mails.

For more details on Phishing, please click here.
ICICI Bank Ltd.
epromotion against PHISHING by icici Bank

p.s. – Original structure is modified as to suit the formatting.



Debit Cards vs Credit Cards in India – Discussion started by Ajay kelkar @ Linkedin

This is an interesting thread of a discussion started by Mr Ajay Kelkar @ (Group – Asia Pacific Analysts, Consultants & Researchers Association)

Do post your comments herewith.

Discussion Posted By him continues as:

How do consumers use Debit cards vs Credit cards and do

banks make a lot of money on DEbit cards? Should they treat it

as a separate vertical with a P&L of it’s own?

The Indian situation is still in its early days with regard to Debit card penetration and usage! Though smart banks would be making a neat packet of other income with fees, interchange & off us charges kicking in.
In India we have over 1464 lakh (as of June 2009) debit cards issued by banks (excluding those withdrawn/blocked). By March 2008 end, the number of ATMs deployed in India was 34,789 with the then annual rate of increase in the number of ATMs being 28.4%. Thus considering a reasonable figure of 44000 ATMs deployed currently by the banks, on an average each ATM caters to about 3300 debit cards.

COMMENT 1 by Hannah Nguyen, Analyst at Global Intelligence Alliance – Asia Pacific:
Debit card may be used by consumers who for one reason or another do not qualify for credit card or do not want to use one (students, income brackets, the budget control-conscious, etc.). Since debit card does not have the interest earnings potential of credit card, what the bank earns is mainly in the form of annual fee and the early relationship with the customer. As a debit card must be tied to an account from the same bank, the card-issuing bank gains from the deposits as well as the stickiness that might follow. The very same consumer may very well later apply for other products from the same bank, assuming its product offering is as good as any one else’s.

COMMENT 2 by Sohan Dhande, Experienced Banking-Finance Professional (MBA Finance) – Expert in Fraud Risk Management:

In Indian scenario, bank customers prefer Debit Cards as it anyways comes for free once you hold an account with a bank. Plus they are a little reluctant to Credit Cards because of their negative popularity being unnecessary charges, risk of theft, etc…. despite forgetting the advantage that it provides large floor limit & repayment period in excess.
Indian Culture is inclined towards savings, & with the easy distribution & increase of Debit cards, Indian Banks have come up with hell lot of discount offers & cash back options for their Debit users. e.g. 5% Cash back on transaction at certain places or certain amount & above.

Apart from physical transactions, online usage is on upsurge in India. Recently, have introduced a delicious & mouth watering offfer to pay your utility bills through Debit Cards (NOT applicable to Credit Cards), whrerein an Visa Debit user is entitled for 5% immediate cash back on Transactions for bill payments. BSNL also has certain discount plans in pipeline for online payment. well, there are n number of examples where service providers had to provide Debit Card payments so as to increase transaction traffic. take IRCTC or Travel portals for that matter.

In near future, Debit Cards will certainly gain a distinct place for Profit & Loss Statement.

Sohan Dhande
+91 9370150290

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