Marketing Funda Reading : Articles on Marketing


The Secret Sauce: Leveraging Social Media for Business http://bit.ly/1yDGr6 II common sense tips

Mobile App’onomy – Mobile users aren’t Loyal to Cool Apps http://bit.ly/RqXCk interesting stats

How To Attack The Leading Brand http://bit.ly/zAgmf II Must read for marketers

Sir, May I Clean Your Glasses? http://bit.ly/O276F II WOW Tom Peters love Kingfisher airlines..

Kill the Elevator Speech http://bit.ly/1GVPua II must read article on business communication

10 Traits of High-Performance Leaders http://bit.ly/3GltNa II how many u have?

5 Questions with GTD’s David Allen http://bit.ly/CsHrm II getting things done tips

Top 5 Things to Remember When Doing a Social Media Campaign http://bit.ly/ICGgC

How Entrepreneurs Should Handle Succession http://bit.ly/ZarC9 II good one

Create a Special Unit to Drive Growth http://bit.ly/2OaTdr II nice read

Procter & Gamble and the Beauty of Small Wins http://bit.ly/Ebr69 II good one

Mobile Handset Market in India – The Great Indian Growth Story http://bit.ly/1bolTU

The Smart Way to Influence Your Boss http://bit.ly/3amYng II let me try 🙂

The Upgraded Brand Extension Threat http://bit.ly/4G0EK4 II must read for marketers

5 Retail Marketing Trends for 2010 http://bit.ly/Ptedg II nice one

The Business World’s Biggest Wasted Opportunity http://bit.ly/ZLwgz II nice read

The Price of a Poor Experience http://bit.ly/2dDBuq II lessons in customer service

Best Practices For Social Media: The Basics of Program Planning http://bit.ly/NI660 II nice one

10 Ways to End Your Speech with a Bang http://bit.ly/1llZDC II xcellent article

Santander Brasil and the $8 Billion “Noble” Prize http://bit.ly/fFydI II lessons for Nonprofits

Too Big to Fail — Or Too Complicated to Succeed? http://bit.ly/XOZ3Q II nice read

How Smart Leaders Talk About Time http://bit.ly/gBlOJ II lessons for leaders

To Buy Or Launch A Brand? http://bit.ly/Y06Sa II vital lessons for marketers

Really this brand’s story gave me goosebumps http://tinyurl.com/cr5nw4

More on Toms Shoes brand http://tinyurl.com/yktqaku

When will the world make fun of you? http://bit.ly/2XKDb5 II Toms shoes- what a brand !!

The three elements of full employment http://bit.ly/1ivoRx wisdom from sethgodin

Want to see worst possible PowerPoint presentation? Check out these videos:- http://bit.ly/XeJ0G

Why companies see prospects in rural india http://tinyurl.com/ns8wg3

Organisational structure can reveal manythings http://tinyurl.com/yfegtv6

The Brand Launch Myth http://bit.ly/QPBYr absolute funda…

innovative marketing by Moov http://tinyurl.com/yjvpmpl

Effect of context on branding http://om.ly/KUHj

Hero Honda business model http://tinyurl.com/yzqwdg6

A story of Reva electric cars http://tinyurl.com/yzfssac

Mobile Social Networking in India – Orkut rules the chart, followed by Yahoo and Facebook http://bit.ly/g3yMk

Social Media Usage Policies: Less Lawyering, More Encouraging http://bit.ly/4nAebL II practical ??

Three Questions to Remove Ego from Decision Making http://bit.ly/3W6juO II but is it possible ?

3 Ways to Pitch Yourself in 30 Seconds http://bit.ly/AngZR II the elevator pitch

When a Colleague’s Mistakes Affect You http://bit.ly/Cb1BG II highly insightful

Why Entrepreneurs Sabotage the Succession Process http://bit.ly/1bkvbm II excellent one

If goods and services become more valuable… http://bit.ly/1rW9gs II nice perspective

Live Simply, and Save the Drama for Your Mother http://bit.ly/H2uu2 II That is it

The water purifier war http://tinyurl.com/yebocjv

The dove story in india http://tinyurl.com/yabxucg

Fighter Brand Strategy Considerations http://bit.ly/xnQVj II funda for marketers

Sumi-e, color, and the art of less http://bit.ly/jKm3A II nice tips 4 powerpoint presntions

Relentless renovation: Apple’s App Store http://bit.ly/8yieu II nice read for online retailers

Festival advertising – lighting up hearts or lightening the wallet? http://bit.ly/9xlaj II interesting view

Think route to consumer, not route to market http://bit.ly/QJ5m2 II nice idea

Can an Online Community Shape a Strategy? http://bit.ly/2BJqCo II nice read

Brand Personality Inspiration http://bit.ly/6fKdG II inspiration from Brand Apple

Anchor Your Brand With Credentials http://bit.ly/MW4SH II must read for marketers

Five Ways to Realize Profits and Missions http://bit.ly/1gsR4d II interesting read

Apple’s Next Revolution — And What You Can Learn From It http://bit.ly/4kZDW II insightful article

MINISTRY OF HOME AFFAIRS COMPETITIVE EXAMS


MINISTRY OF HOME AFFAIRS COMPETITIVE EXAMS

MINISTRY OF HOME AFFAIRS

ASST. CENTRAL INTELLIGENCE OFFICER (GENERAL) GRADE II

Qualifications: Degree.

Age: Not exceeding 25 yrs. Relaxable for SC/ST/Ex-servicemen and Central Government employees.

Subjects for Examination: Written test.

Paper 1: (Objective type)

· General Knowledge
· Arithmetic
· English Usage.

Paper II: (Descriptive type)

General English consisting of essay, and precise writing etc.
Successful candidates are called for Interview.

Apply to: The concerned officer at your choice of Examination Centre:

Exam Centre Addresses for submitting applications

Exam Centre
Addresses for submitting Applications
Agartala
Deputy Director, Post Box No. 57 P.O. Agartala-799001. Tripura (West)
Ahmedabad
Assistant Director, Post Box No.11027, P.O.-Ellis Bridge, Ahmedabad-380006
Bangalore
Assistant Director, Post Box No. 5260, Bangalore-560001
Bhopal
Assistant Director, Post Box No. 14, GPO, Bhopal – 462001
Bhubaneshwar
Assistant Director, Post Box No. 20, GPO Bhubaneshwar – 751001
Bombay
Assistant Director, Post Box No. 29112, Prabhadevi Post Office, Bombay-400025.
Calcutta
Assistant Director, P.B.No. 9452, Sr. Post Master, Park Street, H.P.O. Calcutta-700016.
Chandigarh
Assistant Director, Post Box No. 708 at P.O. Sector-19/C, Chandigarh-160019.
Hyderabad
Assistant Director, Post Box 94. HPO-Khairatabad,
Hyderabad -500004.
Jaipur
Assistant Director, Post Box No. 637, Adarsh Nagar,Jaipur-302004.
Lucknow
Assistant Director, Post Box No. 428, GPO, Lucknow-226001.
Madras
Assistant Director, Post Box No. 6166. Mylapore Post Office- Mylapore, Madras-600004
Patna
Joint Assistant Director, Post Box No. 10. GPO, Patna-8,00001
Guwahati
Assistant Director, Post Bag No. 108, GPO Guwahati, 781001.
Shillong
Assistant Director, Post Box No. 75, GPO-Shillong
Shimla
Assistant Director, Post Box No. 82, General Post Office,
Shimla-171001 .
Jammu
Assistant Director, Post Box No. 33, Gandhi Nagar, P.O.
Jammu-180004.
Trivandrum
Joint Assistant Director, Post Box No. 460. Thycaud-P.O. Trivandrum-695014.
Delhi
Assistant Director, Post Box No. 20, East Block, R.K. Puram, New Delhi-110066.
RECRUITMENT OF DEPUTY SUPERINTENDENT OF POLICE/COMPANY COMMANDER/ASSISTANT COMMANDANT IN CRPF/BSF/ITB
(Indo-Tibetan Border Police)


Qualifications:
Degree.

Age: 19-25 years. Relaxable for SC/ST by 5 years.

Physical

Male: Height: 165 cms. Chest: 81-86 cms. Weight: 50 kg. or according to height.
Female: Height: 157 cms. Weight: according to height but not less than 46 kg.

Subjects for Examination

The selection process consists of three parts:

Part 1: Written examination (300 marks).

Paper I: (200 marks).

· General Awareness
· General intelligence and Reasoning
· Numerical Ability

Paper- II: (100 marks).

· Essay: In Hindi or English
· Precise writing (English)
· Comprehension of a given passage in English

Part-II: Physical Efficiency Test:

……
Men
Women
100 m race.
800 m race.
Long Jump (3 chances).
High Jump (3 chances).
Shot Put (7.26 Kg) (3 chances)
16 sec.
3 mins.
3.50 m.
1.05 m.
4.50 m.
18 sec.
4 mins.
3 m.
0.90 m.
Not for Women

(Failure even in one item of this test will amount to disqualification).

Part III:

Candidates who qualify in the written test are called for Physical Efficiency Test (PET). The number of candidates to be called for Physical Efficiency Test is decided by the Government of India. The candidates who qualify in the PET are required to appear for interview and medical examination on the following day.

The final merit-list holders are appointed to the various organizations (BSF/CRPF/ITBP) as per the availability of posts, keeping in view the preference stated by the candidates. The candidate’s choice may or may not always be acceded to.

The decision of the Special Selection Board shall be final. Success in the examinations and interview does not confer any right to appointment, unless Government is satisfied after medical examination and such enquiry as may be considered necessary, that the candidate is suitable in all respects for appointment to the Service! Post.

Apply to: Secretary, Special Selection Board (CPOs), Directorate General, CRPF, Block I, CGO Complex, Lodhi Road, New Delhi 110003.

Examination Fee: Rs. 50/- (SC/ST are exempted)

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