Market Statistics : India’s most valuable brands

In 2006, Brand Finance -a global brand consulting firm had ranked India’s most valuable brands. The list and the trademark value is given below

Brand Trademark: Value in Millions ( Rs)

Indian Oil Corporation : 250,636
State Bank of India : 137,965
BPCL : 134,673
TCS : 123,485
Reliance Industries : 122,240
HPCL : 116,271
ONGC : 88,822
Tata Motors : 84,652
ICICI Bank : 76,777
Wipro : 67,681
ITC : 64,406
Infosys Technologies : 63,534
GAIL : 58,178
Bharathi Televentures : 54,018
Tata Steel : 44,059
Larsen & Tubro : 39,658
Ranbaxy : 29,038
Bajaj Auto : 27,186
Satyam : 24,302
Hero Honda : 20,580
IDBI : 18,830
HDFC : 14,665
HDFC Bank : 11,992
Jet Airways : 10,410
Grasim Industries : 8,003

The valuaton might seem confusing since major FMCG brands are not visible in the brand league. This is because holding companies of branded products like HUL is excluded and also only those companies which are listed in BSE is taken for this valuation. The valuation also excludes those companies where information is not clear ( read Pepsi and Coke). The valuation also excludes new companies which has not made it to BSE top 500 by market capitalization.
Hence I would say that the above list is India’s most valuable corporate brands.
Another interesting facet of this study is the methodology. Brand Finance uses the technique called Royalty Relief Approach. The method simply assumes that the brand is not owned by the respective company and how much the company has to pay inorder to license the brand from a third party.

Brand valuation

The hypothetical stream of such royalty payments becomes the brand value.
The critical factor is the assessment of the Royalty rates whi


ch is usually judgemental and also by comparing with the going rates at similar deals. The royalty rates are usually expressed as a percentage of sales.
According to reports, Royalty Relief Method is the single most reliable brand valuation technique used worldwide.

Its true that no calculations have so far yielded perfect valuations to the brand. The reason is simple, a brand’s value exists in the mind of the consumer. Its intangible and to put a value to intangibles makes it the most inaccurate number.

Source : businessindia,rediff,brandfinance ,businessline


Marketing Funda : Corporate Taglines

State Bank Of India : With You – All the way

India Infoline : It’s all about money , honey

Housing Development and Infrastructure Ltd (HDIL) : Creating value

SQL Star : Knowledge meets business

Kotak Securities : Think Investments. Think Kotak

Allied Digital : Beyond Boundaries

Airtel : Express Yourself

Bharat Petroleum : Energising Lives

Unitech : Dream. Believe . Create

ITC Ltd : Enduring Value

Lufthansa : There’s no better way to fly

MCX : Trade With Trust

Toshiba : Leading Innovation

ICICI : Hum hai na

Sona Koyo : Driving Tomorrow

GMR : Creating Tomorrow today

Cairn : Energy for India

Dell : Purely For You

Binani Cement : for generations to come

House of Johnson : Redefining lifestyles. Leadership worldwide

Metlife : Have You Metlife today?

India’s Most Trusted Brands – 2007: Economic Times Brand Equity Survey

Economic Times has published Brand Equity’s Most Trusted Brands. Colgate for the fourth year in a row topped the list. The first ten positions in the list looks like this

10.Tata Tea

The top ten service brands are
3.State Bank of India
4.Reliance India Mobile
6.Tata Indicom
7.Indian oil
8.ICICI Bank
9.Bank of India
10.Reliance Petroleum

Colgate has every qualification to be in the number one league because of its ability to understand Indian consumer and innovate interms of the product and marketing mix. The brands that feature in teh list is a testimony of successful marketing.


Most Trusted Brands: India 2007

India’s Most Trusted Brands – 2008: Economic Times Brand Equity Survey

Economic Times’ Brand Equity has published the list of India’s Most Trusted Brands Survey findings today.
The top ten brands are

  1. Nokia
  2. Colgate
  3. Tata Salt
  4. Pepsodent
  5. Ponds
  6. Lux
  7. Britannia
  8. Dettol
  9. Lifebuoy
  10. Vicks

This year, Nokia displaced Colgate to gain the top slot. Nokia is riding on the explosive telecom growth that India is now witnessing. The focus on quality and features has made Nokia a brand that Indian consumers love. The brand was able to bring in successful models regularly. Currently the N series has been the poster boy in its portfolio. Along with the models, the brand also has been investing in building the brand equity. The result of the survey also throws an interesting lesson. Recently Nokia faced the issue of ” overheating of battery”. Around 46 mn BL-5C series batteries was recalled by Nokia worldwide . Marketers feared that this recall will have a negative impact on Nokia’s brand equity. But this survey proved that Indian consumers have been impressed by the commitment of Nokia in the Indian market.

The current results has been a disappointment for Colgate which topped the list for the past 4 years. But I feel that the brand lost the position not because of any loss of trust but because the mobile telecom category have seen a huge growth and was the top- of -the- mind category for consumers. Colgate still leads the toothpaste category but will have a reason to worry because Pepsodent has moved to the No.4 slot from the No.8 slot.

The top ten service brands are

  1. LIC
  2. Airtel
  3. State Bank of India
  4. Reliance Mobile
  5. BSNL
  6. Tata Indicom
  7. Indian Oil
  8. Hutch/Vodafone
  9. ICICI Bank
  10. Bank of India

Market Statistics : Indian Market Assorted

Here is some of the interesting market statistics sourced from some leading business dailies and magazines .

Market size of Indian Egg Market : Rs 10,000 crores source : Economic Times ( ET) July 26 2008

Total Mobile users in India : 270 million Source :ET 24 June 2008

Mobile Ad market size : Rs 40 crore Source : ET 24 June 2008

Courier Market Size : Rs 5000 crore. Source : ET 26 June 2008

Indian mobile handset market size : Rs 15,000 crore Source ; ET 26 July 2008

Indian Taxi business market size : Rs 9000 crore Source : ET 23 June 2008

Number of Taxis in Indian roads : Approximately 2,35,000 Source :ET 23 June 2008

Number of electric scooters in Indian roads : 1.10 lakh Source : ET 23 June 2008

Kid’s Apparel Market in India : Rs 27,000 crore.

Organized Kids apparel market : Rs 500 crore source : Business Line

Indian stationary market size : Rs 9000 crore Source : Business Line July 31 2008

Notebook ( paper) market size : Rs 3000 crore Source : Business Line July 31 2008

Home Interior market size : $ 9 billion

Magazine Advertising market size : $ 302 million Source : Business Line July 31 2008

Indian Wine Market : 1 mn cases Source :Economic Times

Pencil Market size in India : Rs 400 crore Source : Business Line 31 July 2008

Printer and Copier Market size : Rs 1800 crore Source : Business Line 31 July 2008

Wedding Management Industry Market size : Rs 400 crore Source : ET July 31 2008

Uniform Industry market size : Rs 10,000 crore Source ET 31 July 2008


Indian Market Statistics : IRS 2008 Round 2

The latest Indian Readership Survey Round 2 results are out. The top newspapers of India interms of their Average Issue Readership ( AIR) are as follows
  1. Dainik Jagran : 1.62 crores
  2. Danik Bhaskar : 1.30 crores
  3. Hindustan : 92.73 Lakhs
  4. Malayala Manorama : 84.17 Lakhs
  5. Amar Ujala : 80.73 Lakhs
  6. Daily Thanthi : 76.81 Lakhs
  7. Enadu : 68.31 Lakhs
  8. Times of India : 67.12 Lakhs
  9. Ananda Bazar pathrika : 66.76 Lakhs
  10. Rajasthan Pathrika : 66.71 Lakhs

There exists now a confusion between AIR and TR ie Average Issue Readership and Total Readership.

Media planners use AIR to decide on their media plan. AIR refers to the estimated readers for a single issue. Average Issue readership is derived from the recency. Recency denotes the number of people who have read the publication within the publication interval. For example for Dailies , the AIR is those who have read the paper yesterday.

Total Readership is the cumulative of AIR and Claimed Readership ( CR) . While AIR is the readership for one insertion, CR is used in a broader perspective to include addons and supplements.

The readership surveys use the Masthead method. In this method , the respondent is shown the Masthead of the publication and is asked whether he has read the publication.

The major difference between CR and AIR is that AIR denotes those who have read the publication with in the publication time interval. While CR represents those readers who claim to have read the publication but may or may not have read it in the interval .

So if a respondent say that he has not read a paper yesterday then he will not be considered as an Average Issue Reader. How ever if he claims to have been reading this paper but not yesterday , he will be considered in Claimed readership figure.

From IRS 2008 Round 2 , MRUC has moved to Total Readership as the standard rather than AIR. Some media planners are of the opinion that AIR provides better information about the reach of a publication rather than TR.

Usually Claimed Readership figures are more because of replication.

The latest IRS results also has thrown in some interesting trends in the media habits of Indian consumers.

Regularity of reading print media including both dailies and magazines have come down .The average frequency of reading also has come down for all print media. The average viewing / listening time for media like TV , Radio and Internet has increased.

The average time spent on media like TV , Radio increased while the time spent on print has declined. Average time spent in television is 99.4 minutes and 81.1 minutes on radio. How ever time spent on Internet has declined.

Another interesting fact is that the fragmentation in Television media has caused a decline in the time spent with one channel. That means that viewers are not brand conscious with regard to television channels but are program conscious. On the other hand time spent per title for print has gone up.
It was also revealed that print media is losing out in claiming the attention of young Indians. The readership for print among the age group 20-29 has declined by over 16 %.
Some interesting links for further reading
Exchange 4 Media


market Stats: Marketing To Indian Youth : Youth Demographics

Indian Youth Market Demographics

This is the demographics of Indian youth as per the census 2001.
According to news reports, the Youth Population to the total population is 41.05% as per the census 2001.

Many interesting statistics regarding Youth demographics are available in the website :





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